Promotions can make all the difference...

The Ottawa condo market is competitive, VERY competitive.  There are so many different options out there it's easy for a project to get lost in the mix.  So, builders have elected to introduce a promotion or two to help their project stand out from the rest.

Promotions, like condos, can come in all shapes and sizes.  One of the more common promotions is a discount in price.  Why? Because it works - who doesn't like saving a little cash?  But at the end of the day, if a builder is willing to drop their price without any negotiation, they're essentially admitting that their product is overpriced to begin with, and if a builder is willing to admit that, then do you really want to buy an over priced property?  (side note: If you do, contact me immediately - I am certain I can help you find a few. Ha ha!)  And let's be honest, how many times have you seen "$XXXX savings if you buy now!" or "Buy today and get $XXXX cash back"?  Probably too often that it's become white noise.

So, how are builders getting their product noticed?  They got their creative juices flowing, that's how.  In the last 3 months alone I've seen promotions offering free furniture at Distillery Warehouse Lofts (http://distillerywarehouse.com/), free condo fees at Galleria 2 and SoHo Lisgar (http://richcraft.com/galleria2/index2.html & http://soholisgar.com/index.html), free property management, 6 month free mortgage at SoHo Champagne (http://sohochampagne.com/), and even free parking at 99 Parkdale and the Rhombus (http://99parkdale.com/ & http://111parkdale.com/).  But what does this all mean to you as a potential buyer?  Well, it can mean everything to your purchase.

Depending on your the intention of your purchase (investment, first home, down-size, etc....) some promotions may dramatically improve the value of your property, while others may add zero value - unfortunately, the choice isn't always obvious.  That's why having the help of an experienced investor or Realtor (or both) during the negotiation process is invaluable.

For more info about the various promotions offered around the city, or information on Ottawa's condo market, don't be shy to send me a message, follow me on Twitter (@OttawaTails) or visit my teams website - www.BennettPros.com

Thanks for reading.

Taylor Bennett
Sales Representative - Bennett Pros 
www.bennettpros.com
taylor@bennettpros.com
@OttawaTails